Law Technology

Don't Use FindLaw or Martindale-Hubbell if You Want an Internet Presence

IN a recent discussion, some lawyers wanted to know whether they should use Martindale-Hubbell’s Lawyers.com or FindLaw. My personal opinion is that either is a huge waste of money. These are large law portals that are focused on building their brand and not on building your brand.

You need an independent website that it well optimized and does well on search engine searches. The top companies doing plaintiff’s firm websites are

• Justia
• eJustice
• Einstein Law

My personal preference is towards Justia. Tim Stanley at Justia is one of the initial founders of FindLaw and really, really knows search engine optimization. I know people who’s opinion I really respect that prefer eJustice and Einstein Law is the preferred provider of AAJ.

I recently spoke with some people at The Attorney Store and was favorably impressed with their offerings and prices. I don’t know too much about them, but liked what I did hear about them.

Get a good URL (website address), get a good company to help you and get your own website. Don’t go with one of the large portals. If you follow the pack, you will be one of the pack and won’t differentiate yourself.

Full post as published by South Carolina Trial Law Blog on February 15, 2008 (boomark / email).