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Xbiz reports (link here) on the trademark infringement lawsuit filed last week in the U.S. District Court for the Central District of California by the companies behind the GIRLS GONE WILD brand (Mantra Films, Inc. and GGW Marketing, LLC) against several wireless carriers (including AT&T and Verizon) and mobile phone content providers for using the mark GIRLS GONE MOBILE to promote ?adult themed entertainment products? such as downloadable videos, photos, and wallpaper of ?youthful women.? See Mantra Films, Inc. et al v. Oasys Mobile, Inc. et al, Case No. 09-cv-04420 (C.D. Cal. June 19, 2009). A copy of the complaint can be downloaded here.

One of the Defendants, Oasys Mobile, Inc., filed an intent-to-use application to register the mark GIRLS GONE MOBILE back in 2007. No opposition was filed when it was published for opposition in December 2008 and a notice of allowance has issued.

In addition to the usual trademark infringement, unfair competition, trademark dilution, cybersquatting, and intentional interference claims, there is also a breach of contract claim against one of the Defendants, Waat Media, Inc. According to the complaint, Waat had a Wireless Distribution Agreement with Mantra for exclusive rights to distribute Girls Gone Wild content over wireless networks. Mantra claims that Waat has breach this Agreement by not paying the quarterly royalties due since June 30, 2008.

Eric Gardner over at THR,Esq. gives his thoughts on the complaint.

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