Practice Management

Distinguish your firm. And yourself. Surprise clients.

By Dan Hull

It's not about the lawyers anymore. No one cares you're a lawyer. No longer impressive. In America, they made it easy to become a lawyer.

Some day, everyone, including your waitress in Richmond, Kentucky, will be a lawyer. And hey she's gaining on you, Jack. So get a head start. Distinguish yourself by serving clients. And get higher standards. Surprise them.

Rule 4: Deliver Legal Work That Change the Way Clients Think About Lawyers. From our Mr. Rogers-esque and annoying-but-accurate 12 Rules. A note about our waitress: Blaise. She attended Oberlin, had to quit twice to make money, graduated, was Coif in law school (night division), made Law Review, and has a Marshall Scholarship.

And a kid. She's a CPA, too. Blaise knows the difference between Whitman, Wordsworth and Whittier. She never feels sorry for herself. She thinks it's a privilege to just work. Blaise the waitress is going to kick your wazoo in the workplace when she gets a job at your firm.

What about your waitress?

Full post as published by What About Clients? on July 03, 2009 (boomark / email).