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Intellectual Property Law

: OUT-LAW.com

US trade bodies agree to self-regulate behavioural advertising

By Pinset Masons

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A coalition of America's marketing industry trade bodies has published a set of seven principles that aim to address consumer privacy concerns surrounding behavioural advertising. The move responds to concerns raised by the Federal Trade Commission.

Full post as published by OUT-LAW.com on July 07, 2009 (boomark / email).

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