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Academic

: The Situationist

Situational Branding Effects

By The Situationist Staff

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Situationist contributor Grainne Fitzsimons conducted a fascinating study in collaboration with Gavan Fitzsimons and Tanya Chartrand on the effects of popular company logos on human behavior.  In the following video Gavan and Tanya describe the study. * * * * * * To read some related Situationist posts, see “The Unseen Behavioral Influence of Company Logos,” “The Situation of Repackaging,” [...]

Full post as published by The Situationist on July 14, 2009 (boomark / email).

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