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Half of Blawgs Fail in First Year

By Robert J. Ambrogi

Launch a legal blog today and there is a pretty good chance you will not still be blogging a year from now -- maybe not even four months from now. That is the conclusion -- admittedly unscientific -- arrived at by Mark Herrmann at the blog Drug and Device Law after considering the life expectancy of a newborn legal blog. Herrmann's curiosity was fueled by the discovery that the law-professor authors of two blogs, Product Liability Prof Blog and the Civil Procedure Prof Blog, had decided to call it quits (although the blogs will continue assuming the Law Professor Blogs network succeeds in recruiting new authors). In his own blog turf of drug and device law, Herrmann noted two recent examples of blogs that, in short order, made their debuts, attracted some interest and then closed up shop. One, Medical Devices: Law, Trends, and Oddities Blog, launched in December 2007 and went silent in March 2008 -- a lifespan of four months. Another, Consumer Class Actions and Mass Torts Blog, started in January 2009 and was gone by April -- again, a lifespan of four months. Herrmann next looked at some of the blogs launched by lexBlog, a company that...

Full post as published by Legal Blog Watch on August 24, 2009 (boomark / email).