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More Commercialization of the Student-Athlete

By Rick Karcher, Michael McCann, Geoffrey Rapp, Greg Skidmore, and Howard Wasserman

Sports Business Daily, citing timteblog.com, reports that the Fort Myers Miracle minor-league baseball team is holding a "What Would Tim Tebow Do?" promotion on Wednesday night during its game against the St. Lucie Mets (See Tebow: The Minor-League Baseball Gimmick). According to timteblog.com, the park is going to use Tim Tebow's name and/or indentity in the following events:

• Free promise rings for everyone entering the stadium.
• First pitch will be a "jump pass."
• Team manager and gameday staff will deal with problems by asking themselves "What Would Tebow Do?"
• Guy named "Tim Tebow" (not THAT Tim Tebow) will try to walk on some water.
• Faith healer on premises (bonus: if a Miracle fielder makes an error during the game all fans in attendance get a ticket to the regular-season finale next weekend -- really?)
• Plenty of jumbotron replaying of "The Promise."
• If you're wearing college gear at the game -- presumably Florida stuff -- you could win tickets to the Florida-Arkansas game.

Full post as published by Sports Law Blog on August 25, 2009 (boomark / email).