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Media & Entertainment Law

: Media Law Prof Blog

New Industry Coalition Plans To Develop Tools To Measure Ratings

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Time Warner, Disney Media Networks, Viacom, Procter & Gamble, AT&T, CBS/Paramount, Discovery, NBC Universal, and several other media giants have announced the formation of the Coalition for Innovative Media Measurement (CIMM), which will attempt to develop new methods of gathering...

Full post as published by Media Law Prof Blog on September 11, 2009 (boomark / email).

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