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: Likelihood of Confusion

Reverse Trademark Dilution?

By Ronald D. Coleman, Esq.

Trademark dilution is something that happens when you use my “famous” trademark in a way that, while not necessarily threatening likelihood of confusion — because everyone knows Microsoft doesn’t make skateboards or Coke doesn’t make hunting rifles — does threaten to “dilute” or lessen the ability of my trademark to denote a single source in [...]

Full post as published by Likelihood of Confusion on September 14, 2009 (boomark / email).