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LexBlog Client Webinar on engaging with the media

By Kevin OKeefe

In the days before the Internet, newspapers and other mass media were crucial resources for marketing yourself and your practice. Now you use a blog for marketing and you get your news online, but the importance of building relationships with members of the media hasn't changed. If anything, it's more important than ever — and with a blog, it's easier than ever before. In the next edition in our free, exclusive, client webinar series, "Engaging with the Media: How to Become a Go-To Source", I'll cover this topic and take your questions. It'll be held this Thursday, September 24, at 12pm ET/9am PT. We'll cover: Strategies for targeting media members The difference between mass, trade and local publications Why relationships are key The role of traditional PR and communications Referencing media content on your blog Social networking tools to engage with reporters, editors and publishers The role of Twitter This is a topic that applies to firms and attorneys no matter the size or location...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 21, 2009 (boomark / email).