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: Real Lawyers : Have Blogs

Are the good law blog niche subjects already taken?

By Kevin OKeefe

Earlier this week Steve Rubel appeared on Canadian TV to discuss blogging. In part of his interview Steve maintained it's "difficult today to build a profitable blog since many of the big niches are taken." Reminded me of the concern of many LexBlog clients. That being we don't want to start a niche law blog on a subject that already has a number of successful law blogs. Thinking that way is short sighted. Look at a blog as your way of entering into an ongoing conversation with thought leaders and influencers who are discussing issues germane to your niche and of interest to your clients and prospective clients. Look at your blog as a way of demonstrating that you're listening (the first part of a conversation) to the concerns of clients and prospective clients by sharing information and insight of value to them...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 26, 2009 (boomark / email).