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Legal News

: Legal Blog Watch

101 Damn Fine and Not-So-Fine Law Firm Taglines

By Bruce Carton

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The Stem Legal blog has collected 101 "taglines" from major law firms in the U.S., U.K. and Canada. As Steve Matthews of Stem Legal observes, these taglines, which firms use to brand themselves on their Web sites and elsewhere, seek to describe the firm?s philosophy "succinctly and (hopefully) memorably" through all sorts of methods: alliteration, puns, you name it. You can read the full list here, but here are some of my favorites and least favorites, as well as some observations: Five I like: Shepard Mullin: Our Mission is Your Success Arnall Golden Gregory: Not If, But How Ervin Cohen & Jessup: It?s Not a Common Practice. Lawrence Graham: Lawyers. Just Different. Womble Carlyle: Innovators at Law Three I won't instantly forget: Foster Townsend Graham: Damn Fine Litigators. Harris Beach: Lawyers you?ll swear by. Not at. Harrison Pensa: In any case. Five firms that need to merge: Jenner & Block: When it's a Matter of Importance. Steptoe & Johnson: When Experience Matters DLA Piper: Everything Matters Burr & Forman: Results Matter Stewart McKelvey: When Results Count. Two taglines possibly made up by my four-year old or in a five-minute meeting: Dickinson Wright: Great Lawyers. Great Law Firm. Mischon: Not just...

Full post as published by Legal Blog Watch on September 28, 2009 (boomark / email).

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