Litigation

Deal Flow Media ("Deal Schmo") has now been forced to back track from a report about Law Cash that should never have been published because its reporters apparently never confirmed the facts.

Confirming the story Structured Settlements 4Real reported yesterday, Deal Flow Media Structured Settlements Newswire carried the following:

"Harvey R. Hirschfeld, president of LawCash, said that the videos were created by an employee who had been working with a New York City advertising firm the company regularly used and that had promised creative ideas. Hirschfeld said that both the employee and the production company were discharged from their duties the minute he saw the finished product. 

Hirschfeld said it angered him that the videos would suddenly appear on youtube when he had been under the impression that they had been destroyed.

"We are a legitimate company with solid standards and ethics, and we would never put this out," Hirschfeld said. "When it came out, we put it directly into the garbage can. [The videos] never appeared on any media." "

The continued shoddy reporting of DealFlow Media in the structured settlement space underscores why this author believes that paying $1195-$1500 for subscriptions to its Structured Settlements Report would be an utter waste of money. What "C-Suite executive" would put up with this crap? Is the opinion of Marlies Pinto on structured settlements worth $1195-$1500?  Hell no! Why not just hit the newstand for the latest issue of Playboy . Even the Victoria's Secret catalogue is a better option and more cost efficient. Is the "Dancing Bair's" opinion worth that kind of money? Hell no! And if you are a potential advertiser, based on what you've just seen, consider what "credibility" DealFlow Media now has in this space? ZEE-RO

Next time DealFlow Media's Alex Horvath or Brett Goetschius call pumping you for information or want to show up at your next event remember how (1) they felt the video story was newsworthy (2) how it was reported

And to the "creative talent" in that Madison Avenue advertising agency who produced those videos, get a clue . Where are your ethical standards? The target market for these ads are vulnerable tort victims, some of whom are impressionable young adults, seniors and profoundly injured people. Where do YOU draw the line?