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A 'Top 100' Honor I Can Do Without

By Robert J. Ambrogi

Today I received two separate e-mails, each purporting to congratulate me for having my blog selected as a top 100 legal blog. Each came from a company that operates a network of legal Web sites that includes Laws.com, NewLawyer.com, Attorney.org, LawSchool.org and Docket.com.<br /><br />Each asked me to display a Top Legal Blog award button on my blog that would, of course, point back to one of the company's sites. "An extraordinary amount of time and effort goes into making a feature like this possible, so all we ask in return is that you display your award banner prominently for all your readers to see," one of the e-mails explained.<br /><br />Here is the odd part: Both e-mails were signed by someone identified as "director of marketing" at a company called <a href="http://www.phonetophone.com/">PhoneToPhone</a>. Yet each e-mail came from a different person. Which, if either, is the real director of marketing? And the e-mails did not come from a corporate mail server but from generic Gmail addresses.<br /><br />Even weirder is that the company's main Web site is blank -- nothing but a "coming soon" message there. A <a href="http://www.bbb.org/new-jersey/business-reviews/internet-marketing-services/phone-to-phone-in-mahwah-nj-90047501">Better Business Bureau</a> listing identifies the company's founder and CEO as Boris Kreiman. His <a href="http://www.linkedin.com/pub/boris-kreiman/3/bb8/789">LinkedIn profile</a> describes his company as one that specializes in "website traffic growth" and describes him as a communications expert and chess grandmaster who is also interested in poker and backgammon. He also operates a site called <a href="http://www.lifepsychic.com/">LifePsychic</a>.<br /><br />So I think I will decline the opportunity to display this badge of honor on my blog, since it appears to be little more than a ploy to drive traffic to this company's own sites.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3958829-1001377994549116887?l=www.legaline.com%2Flawsites.html' alt='' /></div>

Full post as published by Lawsites on December 04, 2009 (boomark / email).