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NY Yankees Oppose "THE HOUSE THAT JUICE BUILT"; Applicants Assert Parody Defense

Here we go again with another case for our Hot Stove League collection. The New York Yankees have opposed two applications for the mark THE HOUSE THAT JUICE BUILT for "T-shirts, baseball caps, hats, jackets, and sweatshirts," and for "mugs," as well as a third application for the design mark shown below left for those same clothing items. The Yankees claim likelihood of confusion and dilution, disparagement, immorality, and false association (although they do not specifically cite any of the sections of the Trademark Act). New York Yankee Partnership v. Steven Lore and Jet Products and Services, Inc., Opposition No. 91189692.Of course, baseball fans know that Yankee Stadium is often referred to as "The House That Ruth Built," and they are quite familiar with the Yankees' "top hat" logo (shown above right)...continue to full post

Full post as published by The TTABlog on December 03, 2009 (boomark / email).