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The logical final step in 99-cent pricing

Street corner fruit stalls in NYC list the price for a container of blackberries as $1.99. But they don't actually offer you the penny of change (to my relief given the transaction cost of putting it away). Someone should run an empirical study on their sales under this approach versus stating a $2 price.

Full post as published by Start Making Sense on December 02, 2009 (boomark / email).