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Going with the flow is recipe for failure in getting your law firm using social media

By Kevin OKeefe

Seth Godin writes this morning that 'Going with the flow is a euphemism for failing.' The point being that it takes pushing harder than most to accomplish the remarkable. I wish getting law firms to use social media for client development didn't fall in the achieving the 'remarkable' category. But I'm a realist. To those of you who have got your law firm started down the road of social media, including blogging, kudos to you. In most cases it's just a start, you have a long way to go. For those with dreams of achieving the remarkable, get ready to push - and push hard. There's two ways you can push harder, per Seth. Stay between the lines or break out of the boundaries. Some artists continually seek to tear down boundaries, to find new powder, new territory, new worlds to explore...continue to full post

Full post as published by Real Lawyers : Have Blogs on November 28, 2009 (boomark / email).