Politics

University of Colorado at Boulder Falls Prey to Strategic Philip Morris Philanthropy

By Anne Landman

The University of Colorado at Boulder has accepted a $12.1 million grant from cigarette maker Philip Morris (PM) to put on "Life Skills Training" (LST) programs in middle schools, nominally aimed at reducing students' use of tobacco, alcohol and other drugs.

Notwithstanding that a federal court in 2006 found Philip Morris guilty of engaging in 50 years of public fraud and racketeering, a peer-reviewed study of tobacco industry documents conducted by the University of California San Francisco's Center for Tobacco Control Research and Education looked at why tobacco companies so robustly promote Life Skills Training. They found that since 1999, PM and Brown & Williamson have both worked to disseminate Life Skills Training programs into schools across the country. Why? As part of their effort, the two companies hired a public relations firm to evaluate the program. The evaluation showed that LST was not effective at reducing smoking, after either the first or second year of implementing the program. Despite this, the tobacco companies have continued to eagerly award grants to implement the program.

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Full post as published by PR Watch on December 04, 2009 (boomark / email).