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Big law firms don't blog well? Says who?

By Kevin OKeefe

I wonder what people would think if I started offering insight and commentary on legal issues relating to the pharmaceutical industry? I take tylenol and ibuprofen from time to time. I've even been prescribed antibiotics for pneumonia on two occasions. And anyone checking with Vern's Winslow Drug on Bainbridge Island would find my 5 kids have consumed a lot of prescription drugs for which I've paid a ton in co-pay. I could offer opinions on which drugs are effective, which ones are not. How we could move more and better drugs through the FDA. Maybe get into IP issues as they relate to drugs. But my VP of Client Development, and others on my executive team, may start to question my judgment. Why would someone who's developed some expertise on Internet marketing for law firms, particularly as to blogging and social media, and who knows little about the pharmaceutical industry start to opine on such things...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 04, 2009 (boomark / email).