Personal Injury Law

Shurley some mistake: FSA wins clear communicator award

By Dr. Doug Powell

From the there's-an-award-for everything category, the U.K. Food Standards Agency has apparently copped a statue for clear communication about listeria.

'The Agency has been given an award by the Plain English Campaign for a leaflet advising the over 60s about food safety and the food poisoning bug listeria. Food safety and healthy eating messages are often based on complicated science, but the Agency strives to make these messages as accessible to as many people as possible. We are therefore pleased that these efforts have been recognised by our partners and by the Plain English Campaign.'

The U.K. government agency that has millions of dollars to engage consumers and the best they can come up with is to serve turkey ‘piping hot' rather than use a thermometer is now blowing itself for its, ‘Look out for listeria' campaign. The award-winning leaflet is attached, and it essentially blames old folks for getting listeria.

The science is not complicated and neither are the communications. The level of state-sponsored arrogance is somewhat alarming.
 

Full post as published by BarfBlog on December 10, 2009 (boomark / email).