Bailout

Wine: the price of the unknown

By Felix Salmon

How many people, when looking at a wine list, would spend $80 on a timorasso, or $90 for sagrantino? (No, I’ve never heard of them either.) According to Stephen Mancini, the 28-year-old wine director for Union Square Cafe, as channeled by Ryan Flinn, it’s a sizeable number: “drinkers are apt to try something they?ve never heard of if it?s less than $100″.

It’s good news that wine drinkers and restaurant goers are adventurous, of course. But is $100 really a “worth a try to see what it’s like” price point these days?

Full post as published by Macroprudential on October 21, 2009 (boomark / email).