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Legal Marketing & PR

: Effective, Ethical Marketing For Attorneys

A Compelling Headline is a Must in Any Lawyer Ad or Website

By Ben Glass

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Whether you are working on your attorney website or creating some other type of advertisement, you need to take the time to create an attractive headline. News reporters pay careful attention to the headline, as they know it is how they will attract readers.

The headline for your legal advertisement or website needs to give people a reason to continue reading. Think about your habits when reading the newspaper or magazine. You choose an article based on the title. Your prospective clients will do the same thing.

Full post as published by Effective, Ethical Marketing For Attorneys on January 06, 2010 (boomark / email).

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