Legal Marketing & PR

If You Are Not on Page One of Google, You're Invisible

By Ben Glass

The realm of attorney marketing has shifted. In the past, if your law firm wasn't listed in the Yellow Pages, you basically didn't exist, as far as your prospects were concerned. Nowadays, if you aren't on page one of Google, no one is going to find you.

Think about when you search for a subject, service or product on Google. Do you scroll through pages and pages of search results? If you are like most people, then the answer is, no. The majority of prospects searching for legal services online will only read the websites listed on the first page of Google or whatever search engine. Many of them won't get past the websites listed at the top. In order for more of your potential clients to find you, not only should you be on page one, you also need to be at the top.

Full post as published by Effective, Ethical Marketing For Attorneys on January 28, 2010 (boomark / email).