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Weakness of "UNITED" Mark for Money-Transfer Services Leads to TTAB 2(d) Reversal

Twenty-five third-party registrations for marks containing the word "UNITED" for financial services convinced the Board that UNITED is a weak formative, leading to a reversal of a Section 2(d) refusal of the mark shown below for money-transfer services. The Board found Applicant's mark not confusingly similar to the registered mark UNITED for the same services. In re Unidos Financial Services, Inc., Serial No. 77126814 (January 27, 2009) [not precedential].In light of the identity of the involved services and the lack of any limitations in the registration and application, the Board assumed that the services are offered in all normal channels of trade to the usual classes of purchasers, namely the general public, who will exhibit "all levels of sophistication and care...continue to full post

Full post as published by The TTABlog on January 29, 2010 (boomark / email).