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Intellectual Property Law

: OUT-LAW.com

UK could get icons on behavioural ads

By Pinset Masons

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UPDATED: The UK's online advertising trade body says it will be working on an icon to be displayed every time behavioural advertising is used, OUT-LAW.COM can reveal. The move would alert users that their browsing history has been used to profile them.

Full post as published by OUT-LAW.com on February 04, 2010 (boomark / email).

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