Legal Research

"PR is Only Dying If It Isn't Evolving"

This post was written by John Jantsch: "Marketing podcast with Brian Solis (Click to listen, right click and Save As to download - subscribe now via iTunes

For this episode of the Duct Tape Marketing Podcast I asked Brian Solis, Principal of FutureWorks and co-author of  Putting the Public Back in Public Relations, about the future of the PR industry as we know it.

There's plenty of doom and gloom surrounding the practice of public relations in the social web world, but Solis suggests, and I totally agree, that there's a tremendous opportunity if firms and departments understand how to evolve and grab it..."

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Source: Duct Tape Marketing, 9 February 2010. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on February 10, 2010 (boomark / email).