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Why leaders in legal profession have to enter the social media waters

By Kevin

Bill Pollak, the CEO of American Lawyer Media (ALM), the leading provider of current legal news through national and regional publications, has an interesting piece this week in BtoB Media Business on why media leaders need to enter the social media waters. Pollak explains he's not blogging, Tweeting, and using Facebook because he has nothing do. He often finds "social media to be tedious and frustrating." Pollak actively participates in social media because he's "convinced that these tools will be the future of b-to-b media." Following Bill as a media company leader, one thing I've learned is that you lead by example. And it's no different with social media per Bill. ...[I]f people like me don't roll up our sleeves and begin to learn firsthand about the opportunities and challenges inherent in social media, our team members won't feel like they should experiment and begin using them...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 08, 2010 (boomark / email).