Legal Research

"You Know About Story-Telling, but Do You Know to Wear Red?"

This post was written by Douglas Keene: "By now we all know to tell jurors a story. Articles like this one from Neuromarketing Blog are really not news to us. Tell a story and your sales pitch (or your argument) is more persuasive. Ho-hum. Old news. But here's some news you may not know.

Wear red.

Why? When? And isn't that too bright for the courtroom? So many questions.

Here's what the research says..."

Continue reading this interesting post by clicking on the author's name.

Full post as published by Stark County Law Library Blawg on March 11, 2010 (boomark / email).