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"PAPERCLIP CLUB" for Office Supply Services Not Confusingly Similar to "PAPERCLIP" for Office Furniture, Says TTAB

The Board reversed a Section 2(d) refusal to register the mark PAPERCLIP CLUB & Design for "on-line wholesale and retail store services featuring office and home office supplies," finding it not likely to cause confusion with the registered mark PAPERCLIP for "office and residential furniture." In re The Paperclip Club, LLC, Serial No. 77501562 (March 2, 2010) [not precedential].The Board concluded that the marks are "highly similar," in light of the shared term PAPERCLIP. The word CLUB is descriptive of Applicant's services, since Applicant's website indicates that it operates a membership club. The design portion of the mark simply reinforce the term PAPERCLIP. [I like to reinforce paperclips with STAPLES - ed.].As to the goods/services, the Examining Attorney pointed to Applicant's website, which shows that Applicant sells furniture, and she argued that office supplies encompass furniture...continue to full post

Full post as published by The TTABlog on March 15, 2010 (boomark / email).