Legal Research

"5 Ways to Use Social Media for Things You Are Already Doing"

This post was written by John Jantsch: "One of the biggest road blocks facing small businesses when addressing social media is the question of return on investment. With so little time devote to what's crying out to be done, adding something else or something new like social media can feel like a real burden. Sometimes the only way to rationalize and prioritize something new is to understand the benefits in relation to everything else you're doing and take a new view based on that understanding.

So much of what's written on social media amounts to lists of things you should do, get on twitter, blog, create a Facebook fan page, and not enough on why you might consider doing it. While all those tactics may indeed be wise, I would like suggest a number of ways to use those actions to do a better or more efficient job doing things you're already (or should be) doing.

Start to think in terms of doing more with less effort, not simply doing more. If I can let small business owners get a glimpse of social media through this lens, they might just decide to go a little deeper. Here are five ways to look at it.

1) Follow up with prospects...

2) Stay top of mind with customers...

3) Keep up on your industry...

4) Provide a better customer experience...

5) Network with potential partners..."

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Source: Duct Tape Marketing, 16 March 2010. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, reproduced with permission of the author.

P.S. At present this post has 24 Comments and 385 Reactions!!!

Full post as published by Stark County Law Library Blawg on March 19, 2010 (boomark / email).