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March Madness Cinderella Not Limited to Teams

It happens every year.  Schools from smaller conferences that never cross the radar of the TV networks or ESPN step and slay the big boys from the power conferences in a first round game, and, if we're fortunate, carry that through to at least the second weekend.  This year, it's been happening all over the bracket.  This year, too, it wasn't limited to the games being played; as this story in the New York Times relates, a cinderella apparel company broke through the Nike and Adidas juggernauts to provide uniforms for tournament team, albeit, Robert Morris, one from one of those smaller conferences who, was a three-pointer away from taking Villanova into overtime.

Full post as published by Sports Biz on March 19, 2010 (boomark / email).