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Intellectual Property Law

: OUT-LAW.com

Behavioural targeting works, claims US study

By Pinset Masons

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Behavioural advertising is more than twice as good at getting ad-viewers to make a purchase compared to non-targeted internet advertising, but costs more than twice as much, a survey has found.

Full post as published by OUT-LAW.com on March 26, 2010 (boomark / email).

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