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SmallLaw: How Many Lunches Equal a New Client?

By Lee Rosen

Originally published on March 22, 2010 in our free SmallLaw newsletter. I love marketing in every form. I've tried advertising on radio, on TV and in print. I've sponsored charitable events. I've put up billboards and sent direct mail. I've printed brochures, flyers, booklets, books, and white papers. I've held seminars for prospective clients, lawyers, mental health professionals, accountants, doctors, and clergy. I've served on boards and volunteered for charities and political campaigns. That was my warm-up act. I could spend hours telling you how I got on Geraldo, CNN, and Dr. Phil. I could tell you how I've attracted the attention of the TV networks and how I've done radio shows in Europe. I've written articles and letters-to-the-editor...continue to full post

Full post as published by TechnoLawyer Blog on March 29, 2010 (boomark / email).