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Sophistication of Purchasers Leads to TTAB Reversal of 2(d) Refusal of "TITAN" for Commercial Coffee Brewers

Because the respective goods are expensive and are likely to be purchased carefully by knowledgeable buyers, the Board reversed a refusal to register the mark TITAN for "large volume beverage brewing and dispensing equipment, namely, heated coffee and tea brewers and servers," finding it not likely to cause confusion with the identical mark registered for "cooking and cooling equipment, namely, electric and gas ranges; salamanders; electric broilers; cheesemelters; electric deep fryers; electric and gas ovens; refrigeration and cooling units, namely, food and beverage chilling units; freezers; food steamers; smokers; gas grills; and electric griddles.? In re Bunn-O-Matic Corporation, Serial No. 77137482 (March 30, 2010) [not precedential].As to the marks, Applicant argued that it uses TITAN as a "double-entendre" relating to the size of the products, whereas the products of the registration are normal in size...continue to full post

Full post as published by The TTABlog on April 07, 2010 (boomark / email).