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Further Adventures in Lawyer Advertising: 'That Hellhole You Call a Marriage'

By Eric Lipman

Happy Friday everyone. But maybe you're not having a happy Friday. Maybe you're having marital troubles. Specifically, maybe you and your spouse "hate each other like poison." If that's the case, and you live in Florida, you're in luck. This guy, Steve Miller, of DivorceDeli.com, has just what you need: He makes a compelling point. Why on earth would you waste your money hiring a "piece of crap 3-piece suit downtown" when someone who so clearly has your best interests at heart is available ... to handle divorces -- "with or without children" -- exclusively online. Now, Steve's law firm didn't always operate under the Divorce Deli trade name. Before that, it was DivorceEZ.com. Why would you give up marketing gold like that to project an image that might make someone think they get a free bag of chips with their annulment? Glad you asked: "It's a catchy name that consumers will remember. But we agreed to change the trade name so consumers realize this doesn't make online divorce easy,? said Miller, a pioneer in online divorce services, who changed his original site -- DivorceEZ -- following a request by the Florida Bar. Though I first found the commercial and...

Full post as published by Legal Blog Watch on April 16, 2010 (boomark / email).