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Test Your TTAB Judge-Ability: Are "ARTEHOUSE" and "ART HOUSE GREETINGS" Confusingly Similar for Greeting Cards?

Okay, here's your next assignment. Applicant sought to register the mark ART HOUSE GREETINGS in standard character form, for greeting cards [GREETINGS disclaimed], but the Examining Attorney refused registration under Section 2(d), finding the mark likely to cause confusion with the registered mark ARTE HOUSE for "fine art prints, posters, calendars and greeting cards." What's your decision? In re Art House Greetings, Inc., Serial No. 77093040 (April 13, 2010) [not precedential].Both the application and the cited registration include "greeting cards." The Board presumed that those goods travel in the same channels of trade to the same classes of customers. Greeting cards are relatively inexpensive items that would be purchased with ordinary care...continue to full post

Full post as published by The TTABlog on April 28, 2010 (boomark / email).