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30 Creative Bag Ads and Guerrilla Marketing Examples

By Larry Bodine

I love guerrilla marketing. It is the art of the unexpected. It succeeds in the "Ha! Made you look" aspect of good marketing. Below are 30 Creative Guerrilla Marketing Examples in the form of Creative Bags.  I found them at Creative Guerrilla Marketing.

1. Condomi Erotic Shopping Bag Guerrilla Marketing Examples

Advertising Agency: Draft FCB Kobza, Vienna, Austria

2. ASPE Crime Stories Bag Guerrilla Marketing Example

This bag was given when you bought a book by Belgium's most famous crime-writer.

3. Ann Summers – Kinky Whip Guerrilla Marketing Example

A guerrilla marketing concept for Ann Summers (underwear and accessories shop). Designed by guerrillaguru © 2007

4. Shumensko Beer Crate Guerrilla Marketing Examples

Advertising Agency: Noble Graphics Creative Studio, Sofia, Bulgaria

5. Volkswagen Golf GTI Bag Guerrilla Marketing Example

Advertising Agency: Agence V, Paris, France

6. Meralco: Unplug to Save Guerrilla Marketing Examples

Advertising Agency: TBWA, Philippines

Meralco, the Philippines' top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills.

Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.

7. Greenpeace – Give Me Your Hand Guerrilla Marketing Examples

Advertising Agency: dentsu, Beijing, China

8. Children with Autism Guerrilla Marketing Examples

Art director: Yosef Khouwes | Copywriter: Bipin Jacob

9. Stop'n grow: Nailbiter Guerrilla Marketing Examples

Credit: Jung von Matt, Berlin

10. Panadol Guerrilla Marketing Examples

Agency: unknown

11. Daihatsu Guerrilla Marketing Examples

Agency: Creative Lab, Cairo, Egypt|Art Director: Walid Abd Rabo

12. Red Cross – Volunteers Needed Guerrilla Marketing Examples

Advertising Agency: Lem, Shanghai, China

13. Gaia: Animals Torture Guerrilla Marketing Example

Agency: Duval Guillaume, Brussels, Belgium

14. Sawney Bean – Cannibal of Scotland Guerrilla Marketing Example

Creative director/Art Director John Messum

15. ReVital Guerrila Marketing Examples

Antje Gerwien, from the University of Weimar.

16. Muse Bags Guerrilla Marketing Examples

Agency: Tokyu Agency Inc., Tokyo

These bags were designed as color samples of hair extensions for distribution to visitors to a party at muse, beauty salon. So, hair extensions were attached to bags as handles.

17. Yulia Tymoshenko Guerrilla Marketing Examples

Source: blog.ivman.com

Yulia Tymoshenko, the Prime Minister of Ukraine, iconic in Europe for her braids. Funny, but probably fake – the bag looks exactly the same as one of the Muse bags.

18. YKM Shopping Bag: Jump Rope Guerrilla Marketing Examples

Agency: TBWA, Istanbul

19. Fitness Guerrilla Marketing Example

Publicis Frankfurt | Creative Direction: Gert Maehnicke

20. Clothes in Closets: Knucle Bag Guerrilla Marketing Example

Advertising Agency: Leo Burnett Lisbon, Portugal

21. Blush Lingerie: X-Ray Bag Guerrilla Marketing Example

Agency: BBDO Berlin

22. Floating Magic-i Bag Guerrilla Marketing Example

Advertising Agency: Grey Kuala Lumpur, Malaysia

The brief: The agency was given the task to design a shopping bag for Magic-i, a magic shop. The idea: the handles of the shopping bag are made of transparent fishing line, which makes it look like it is being held without handles as if by magic.

23. Wheaties Shopping Bag Guerrilla Marketing Example

Agency: unknown

24. Alinna Guerrilla Marketing Example

Agency: unknown

25. Book Guerrilla Marketing Example

Agency: unknown

26. Headhunting Agency Shopping Bag Guerrilla Marketing Example

27. Karl Lagerfeld Shopping Bag Guerrilla Marketing Example

Agency: unknown

28. Olympic Shopping Bag Guerrilla Marketing Examples

Tao Ma Design. All rights reserved.

29. Tom of Finland Shopping Bag Guerrilla Marketing Examples

Agency: unknown

Tom of Finland is a popular gay icon.

30. Samsung TV Bag Guerrilla Marketing Examples

Do you enjoy Guerrilla Marketing Examples? Share it with your friends!

Full post as published by Larry Bodine's LawMarketing Blog on May 10, 2010 (boomark / email).