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When Your Brand is Attacked Online, The Author May Be the Only Liable Party

By Stephanie Robinson

The United States District Court of New Jersey recently issued an opinion in a defamation action regarding an author?s post to a USENET group. The plaintiff, Charles Novins, an attorney in New Jersey, sent a letter to the defendant, Kevin Cannon, in early 2009 demanding Cannon retract his post to a USENET group in which Cannon accused Novins of, among other things, hiring drug addicts at his firm. After apparently not receiving the relief requested in his letter, Novins filed suit against Cannon along with a host of other defendants. The defendants moved to dismiss under the argument that the U.S. Communications Decency Act (?CDA?) immunizes everyone involved in content delivery with the exception of the ?information content provider,? who was, in this case, the post?s author. The court agreed and dismissed the lawsuit. The CDA often is applied to Internet service providers, but it has also been used by individuals who operate websites and web-based forums. The CDA even has been used to protect individuals who knowingly allow content to be posted to a website under their control. Although the New Jersey case involved an antiquated forum (USENET can be properly characterized as Web 0.1), the rule generally applies to Web 2.0 as well, from Twitter to Facebook to, likely, whatever comes next. Courts continue to find that the CDA immunizes publishers from liability for defamatory comments posted to their websites. In many cases, filing suit against anyone other than the author of arguably defamatory content is likely to produce no advantage for the complainant. A better approach to dealing with attacks on your online brand may be to utilize other methods, such as drowning the negative comments with positive publicity. An attorney knowledgeable regarding Internet marketing and brand protection efforts can assist you to formulate an appropriate strategy in response defamatory, third-party activities.

Full post as published by Business and Technology Law on May 13, 2010 (boomark / email).