Legal Research

"My Online Legal Marketing Strategy"

This post was written by Gyi Tsakalakis:  

"Develop Your Message

As is the case with other media, online legal marketing begins with positioning. Why should a potential client choose your firm over another? What can you do better than anyone else? How can you benefit your clients in a way that other law firms cannot?

Perhaps you can provide better customer services than your competitors. Perhaps you have had unique experiences that make you better equipped to handle your clients' specific situations. Perhaps you can offer your services at a more affordable rate.

Once you have developed your message, the next step is to find ways to deliver that message to your target audience.

Deliver Your Message to Your Target Audience..."

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Source: Lawyerist.com, 26 May 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

Full post as published by Stark County Law Library Blawg on May 26, 2010 (boomark / email).