Legal Marketing & PR

Newsletters Bring Back Old Clients & Attract Referrals

By Ben Glass

Did you know that it costs at least 8 times as much to obtain a new client as it does to have an old client return or send you a referral? Think about that number. You know how expensive it can be to attract clients and when you are pouring extra money like that into your marketing efforts, are you ever thinking there must be a better way?

I have found that mailed newsletters are a very effective method to get more cases. Most attorneys will hear the word "newsletter" and tune out immediately. They would rather spend their money on something more attractive and exciting as the Internet or television commercials. It's a lot easier to write out a large check to the ad rep who keeps knocking on the door than it is to take the time to produce a newsletter. Yet, I will tell you one thing - mailed newsletters have worked wonders for my law firm.

When you put together the newsletters properly, you are not only telling your community who you are and what you stand for, you are also giving other people the opportunity to repeat your story to their friends and family members.

At this week's Great Legal Marketing SuperConference, I am going to be discussing the challenges we face in an increasingly crowded marketplace, marketing with a purpose, becoming the center of influence and much, much more. If you can't make this great event, be sure to visit my website, GreatLegalMarketing.com, to ensure that you don't miss out on other valuable events!

Full post as published by Effective, Ethical Marketing For Attorneys on June 05, 2010 (boomark / email).