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: GamePolitics.comEA Sued over EA Sports Active Games
By james_fudge
EA Sports Active is about to sweat in court. A company called Active Network Inc. has filed a lawsuit in the Southern California District Court against EA for the use of "active" in its popular Wii exercise title. According to court documents, Active Network Inc. has said the name used by EA infringes on the company's "Active" trademark and the name of the game "closely resembles" the Active Network's products that it is likely to cause confusion.
Active Network claims that it has held the rights to the word "Active" since 1999, and registered the trademark in mid- 2008. But the real problem has more to do with just the use of the word "active" in the game: The company says that "EA's use of marks containing the word 'active' applied to online personal fitness programs and services has and will continue to damage Active Network." Read More
Full post as published by GamePolitics.com on June 08, 2010 (boomark / email).
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