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: Likelihood of Confusion

Texaco sees dead licensees

By Ronald D. Coleman, Esq.

Duets Blog reports on a case in which Chevron  – now owner of one the biggest trademarks around, the Texaco star, and one of the major trademark owners most affected by this problem — is finally going after what we call “ghost branding” here at LIKELIHOOD OF CONFUSION®: The present fact pattern in the Chevron trademark [...]

Full post as published by Likelihood of Confusion on June 21, 2010 (boomark / email).