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Law Technology

: TechnoLawyer Blog

How To Measure the Return on Investment of Your Law Firm's Marketing

By Sara Skiff

Coming today to TechnoFeature: Do you feel like half of your marketing programs work, but you don't know which half? Or is the situation even worse? In this TechnoFeature article, law firm marketing expert Allison Shields explains how to evaluate your marketing programs by measuring their return on investment (ROI). You'll lean how to calculate the effectiveness of a marketing program. You'll also learn how to recognize potential pitfalls such as pulling the plug prematurely on a marketing program that is actually working even though the numbers suggest otherwise. How to Receive TechnoFeature Our flagship newsletter never disappoints thanks to its in-depth reporting by leading legal technology and practice management experts, many of whom have become "household names" in the legal profession...continue to full post

Full post as published by TechnoLawyer Blog on June 22, 2010 (boomark / email).

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