Legal Research

"Top 10 Marketing Tips: No. 1 - Visit Your Client"

This post was written by Tom Kane: "Now for the drum roll......

The single most effective marketing technique which leads to immediate business in the vast majority of cases is to visit your client at their place of business.

This visit is not for the purpose of discussing a current matter you may be working on (unless client wants to, of course). The client should know that they are not being billed for the visit. Your purpose actually is multifaceted: relationship building, listening, learning, meeting others, and uncovering issues of concern. The main point is to get into the client's workspace where their day-to-day problems are found, and for which you may be able to assist them.

Such visits will not only enhance your relationship, but it will almost certainly lead to IMMEDIATE work..."

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Source: Legal Marketing Blog.com, 2 May 2005, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on June 23, 2010 (boomark / email).