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A Big Step in Lawyer Marketing is Knowing Your Ideal Client

By Ben Glass

You don't have to agree to represent every client who walks through your door or each case that ends up on your desk. If you accept every case out of fear of the "well drying up," you are not running your law practice as efficiently as you could be. You can and should focus on obtaining your ideal client.

If you are like the majority of lawyers, you have dealt with problem clients. Maybe you are dealing with ones right now. These are people who drive you and your staff crazy. I am sure at one point or another you have asked yourself why you ever agreed to take these cases in the first place.

Here are some of the common reasons why so many attorneys take on problem clients:

? They didn't have a clear vision of the perfect client.
? They didn't clearly communicate their vision to their staff.
? They mistakenly believed that they had to serve everyone.
? They were afraid they would never get another client.

Don't make one of these mistakes. Instead, I would challenge you to consider that you do not need to represent everybody and to remember that there are a lot of good cases out there.

For more tips and advice, visit my website, GreatLegalMarketing.com. Also, be sure to order your copy of my book, The Ultimate Success Secret.

Full post as published by Effective, Ethical Marketing For Attorneys on June 28, 2010 (boomark / email).