Legal Niches

Kmart Tries Videogame User Reviews in Store

By james_fudge

Kmart is trying something new in its stores related to game sales that some consumers may find useful: user reviews. Members of Kmart.com's MyKmart online community can submit reviews for game titles that could end up in stores, stuck on glass display cases.

Kmart suggest that members write short, concise and constructive reviews that the average consumer can understand. Reviews will be short and to the point – two sentences or so. Here's an example for a Red Dead Redemption review from a user:

"You'll hunt and search for treasure in a world teeming with danger. One of the best games of 2010."

I assume they will pick the best reviews though I have my doubts that negative reviews will find their place in stores, because bad reviews don't sell games. Perhaps I'm just too cynical..

More details can be found at MyKmart.

Source: Game | Life

Full post as published by GamePolitics.com on July 15, 2010 (boomark / email).