Legal Niches

Target Facing Backlash over Campaign Donation

By pete_gallagher

Minneapolis-based retailer Target has raised some eyebrows concerning a $150,000 donation the company made to a 'Republican-friendly' political group in the state.

As if choosing a political side wasn't enough to anger some Target shoppers, the contribution to MN Forward is also being used to run ads for Republican Gubernatorial Tom Emmer, who, according to CBS News, opposes same-sex marriage, angering another whole segment of consumers.

The embedded video shows former Target customer Randi Reitan, who has a gay son, returning a full shopping cart of merchandise to Target in protest over the donation.

Target donated $100,000 in cash to MN Forward and another $50,000 in brand consulting.  CBS also reports that Target's fellow Minnesota-based retailer Best Buy donated $100,000 to MN Forward as well.
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Full post as published by GamePolitics.com on July 30, 2010 (boomark / email).