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Corporate & Securities Law

: AntitrustProf Blog

Advertising Competition in Retail Markets

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Posted by D. Daniel Sokol Kyle Bagwell (Stanford University, Economics) and Gea M. Lee (School of Economics, Singapore Management University) discuss Advertising Competition in Retail Markets. ABSTRACT: We consider non-price advertising by retail firms that are privately informed as to...

Full post as published by AntitrustProf Blog on August 06, 2010 (boomark / email).

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