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Intellectual Property Law

: Trademark Blog

A&P v Stop & Shop re "Save More Every Time You Shop""

By Marty Schwimmer

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Defendant supermarket' ran two ads titled "Save More Every Time You Shop", one with a subtitle "Eileen Saved 9% at Stop & Shop" and one with a subtitle "Diane Saved 19% at Stop & Shop." The ad indicates that on two specifed days, the same items purchased at the A&P were correspondingly less at the Stop & Shop. Among other issues, plaintiff alleges that the claim is false as a one-time price check doesn't justify the claim that Stop & Shop's prices are lower every time. Furthermore, for the two days cited in the ads, no customer records could be found matching the amounts of the purchase orders claimed in the ads (para. 24).

Complaint a&p Stop&Shop False Advertising

Full post as published by Trademark Blog on August 13, 2010 (boomark / email).

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