Legal Research

"Social Media for Old Toads Like Me"

This post was written by Cordell Parvin: "I began practicing law the year after legendary NFL coach Vince Lombardi passed away. When he was coaching if you asked him for the secret of the Green Bay Packers success, he would have said "blocking and tackling." In fact, I listened to his pre-game pep talk to his players before the second Super Bowl victory. He specifically tells the players it is all about "blocking and tackling."

Fast forward to 2010, when Sean Peyton coached the New Orleans Saints to Super Bowl XLIV victory. In this interview he says it's all about "blocking and tackling." So the key to winning has not changed in 40 years, but the offenses and defenses could not be more different.

So, what does this have to do with you, practicing law and social media? When I began practicing law I was told that client development was about "doing great work and building relationships." Thirty-nine years later, those principles still apply, but the tools to become known for doing great work and building relationships could not be more different..."

Continue reading this interesting post and reach the active links by clicking on the author's name.

Source: Law Consulting Blog, 4 August 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on August 16, 2010 (boomark / email).